Nothing Is Real

Cow Country Farm is a sustainable packaging solution that turns a single sheet of cardboard into an untraditional egg carton. The design needed to be easily constructed on the farm, while strong enough to transport four duck eggs to a nearby farmers market. The final package uses no adhesive, minimal waste, recycled materials, and hexagonal stacking. To remove an egg, simply flip one of the tabs along the outside edge of the packaging.


Nothing Is Real

Design + Art Direction


Nothing Is Real: The Museum of Experiential Art & Technology, or NIR, is an art museum exploring the idea of limitations within art. It is a contemporary space that immerses the viewer into new forms of sensory overload and/or deprivation. Using new technology, the museum brings together an era of new art and experiences.


ROLE: DESIGN + Art Direction